on-running.com - "#WeAreAllOne"

The Bay 13 Institute London, Reino Unido

2625

Titulo	#WeAreAllOne
Agência	The Bay 13 Institute
Campanha	#WeAreAllOne
Anunciante	on-running.com
Marca	on-running.com
Posted	Junho 2018
Sector Empresarial	Calçado Desportivo
História	"This is not a battlefield. This is where we celebrate the human spirit.” Sport loves to draw on war references. But for members of the Athlete Refugee Team who have fled real war, these analogies couldn't be further from the truth. As part of On’s sponsorship of the London World Championships Team they have created an integrated campaign to tell the world that #WeAreAllOne. Athlete films received free broadcast time from various sports networks across Europe during the Championships, as well as articles being featured by the Guardian UK, Nowness.com 'Picks' and others. A charity auction exhibition was also created at the 'ON Embassy' featuring athlete portraits, donated images from renowned sports photographers and others submitted via a social media campaign that asked everyday athletes to 'show us where you celebrate the human spirit'.
Tipo de Mídia	Televisão e Cinema
Comprimento	310 seconds
Produtora	Hungry Man
Chief Creative Officer	Carlos Furnari
Realizador	Richard Bullock
Produtor	Matt Buels