Tim Allan
Produtor da agência at Sonny London
London, Reino Unido
TituloRule40
Agência
Campanha Rule40
Anunciante Brooks Running
Marca Brooks Running
Data da primeira Transmissão/Publicação 2016 / 6
Sector Empresarial Calçado Desportivo
História Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.

Tipo de Mídia Case Study
Comprimento
Produtora
Director de arte
Redator
Redator
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Designer
Produtor
Produtor da agência
Produtor da agência
Editor
Director executivo criativo
Director executivo criativo
Music & Sound Design
Fotógrafo

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started