Titulo | Rule40 |
Agência | Leo Burnett Chicago |
Campanha | Rule40 |
Anunciante | Brooks Running |
Marca | Brooks Running |
Data da primeira Transmissão/Publicação | 2016 / 6 |
Sector Empresarial | Calçado Desportivo |
História | Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves. |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | Deluxe’s Beast |
Director de arte | Chris von Ende |
Redator | Mike Ward |
Redator | Meredith Haan |
Chief Creative Officer | Mark Tutssel |
Chief Creative Officer | Britt Nolan |
Director criativo | Chris von Ende |
Director criativo | Mike Ward |
Designer | Alexis Alvarez |
Produtor | Lauren Roth |
Produtor da agência | Michael Petrucelly |
Produtor da agência | Tim Allan |
Editor | Mark Sheridan |
Director executivo criativo | Jon Wyville |
Director executivo criativo | Dave Loew |
Music & Sound Design | Marco Morales |
Fotógrafo | David Emmite |