Titulo | Her Boyfriend |
Agência | BBH Singapore |
Campanha | IKEA- Now, There's Choice |
Anunciante | IKEA |
Marca | IKEA |
Data da primeira Transmissão/Publicação | 2017 / 11 |
Sector Empresarial | Grandes armazéns, supermercados |
Filosofia | BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The campaign features four films, supported by digital, TV, print, outdoor and radio. |
Tipo de Mídia | Interatividade |
Comprimento | |
Mercado | Malásia |
Director de fotografia | Christos Voudouris |
Director executivo criativo | Joakim Borgström |
Director criativo | Joakim Borgström |
Produtor | Chong Wendi |
Realizador | Nano Tidone |
Director criativo | Nikhil Panjwani |
Redator | Nikhil Panjwani |
Redator | Keng Chien Hong |
Director de arte | Ronald Bunaidi |
Director de arte | Soo Yeon Bae |
Head Of Planning | Rebecca Ash |
Account Manager | Chloe Fair |
Realizador | Augusto G Zapiola |
Produtora | Argentina Cine |
Producer | Chong Wendi |
Planning Director | Rebecca Ash |
Director executivo criativo | Joakim Borgström |
Director criativo | Joakim Borgström |
Account Manager | Abbas Zafar |
Director de contas | Chloe Fair |
Compositor | Bigotes Musica |
Editor | Lee Hwee |
Pós-produção | The Quiet Lab |
Produtora | Argentina Cine Buenos Aires |
Co-Director | Nano Tidone |
Director | Augusto Zapiola |
Production Service Company | Two Monkeys Bangkok |