Chong Wendi
Executive Producer at BBH Singapore
Singapore, Cingapura
TituloHer Boyfriend
Agência
Campanha IKEA- Now, There's Choice
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Grandes armazéns, supermercados
Filosofia BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date.

There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats.

But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings.

The campaign features four films, supported by digital, TV, print, outdoor and radio.
Tipo de Mídia Interatividade
Comprimento
Mercado Malásia
Director de fotografia
Director executivo criativo
Director criativo
Produtor
Realizador
Director criativo
Redator
Redator
Director de arte
Director de arte
Head Of Planning
Account Manager
Realizador
Produtora
Producer
Planning Director
Director executivo criativo
Director criativo
Account Manager
Director de contas
Compositor
Editor
Pós-produção
Produtora
Co-Director
Director
Production Service Company

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