No Rights No Women - "No Rights, No Women"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Líbano

Prêmios

11858

Esse anúncio faz parte da Coleção ACT Responsible

Marca: No Rights No Women
País: Líbano

Anunciante: No Rights No Women

Titulo	No Rights, No Women
Agência	H&C Leo Burnett Beirut
Campanha	No Rights, No Women
Anunciante	No Rights No Women
Marca	No Rights No Women
Data da primeira Transmissão/Publicação	2012 / 2
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	We were approached by a group of Lebanese women fighting for women’s rights, to create a campaign for their new organization. By Lebanese law, men and women are not equal. Some laws are so discriminatory that they reduce women to “half citizens”.Lebanese women have no right to pass their nationality to their children. They have no custody rights. There is no law that protects women against domestic violence… If it takes a man to become a full citizen, so be it! We wanted the Lebanese community and the lawmakers to imagine a world without women. We named both the movement and the campaign “No Rights, No Women”.
Filosofia	OnlineStarting with Facebook, we asked women to become men. Over 1,000 Lebanese women around the world added mustaches to their profile pictures and changed their gender. The complex discriminatory laws were simplified into statements and posted online.PROur page became a meeting point for NGOs, and activists…to discuss the movement, share content and sign our online petition. Local and regional bloggers immediately joined to help build hype. PostersPosters were placed around town asking women to dress as men on March 8th.Event/ActivationOn March 8th, the movement went from the virtual world to the real one. That morning women around the country dressed as men & that night, hundreds gathered close to parliament to walk for equality.MediaThe event made it to the opening of the 8 o'clock news.Overnight, we received international exposure in magazines, newspapers, radio broadcasts and over 57 blogs & websites.
Resultado	The movement got 1.2 million USD of free media coverage. (Stat - IPSOS)We were featured in:Over 20 leading regional magazines and newspapersOver 57 international blogs & websitesTop 3 local and Arab channels Our Facebook page was viewed over 16,700 times in only 1 week On August 4th 2011, i.e., 7 months after the start of the “No Rights No women” movement, The Honor Crimes Law was abolished. This was considered a turning point in Lebanese legislative history. The Domestic Violence law is now in final study by the parliament.
Tipo de Mídia	Case Study
Redator	Diala Haidar
Redator	Rana Khoury
Director de arte	Natasha Maasri
Director de arte	Lea Salibi
Director de arte	Roula Asmar
Director criativo	Areej Mahmoud
Chief Creative Officer	Bechara Mouzannar
Regional Executive Creative Director	Malek Ghorayeb
Deputy Managing Director	Nada Abi Saleh
Account Supervisor	Ghena Maalouf
Account Manager	Dana Khairallah
Executive PR	Hala Akiki