Areej Mahmoud
Screenwriter/Director at Studio Humbaba
Dubai, Emirados Árabes Unidos
TituloFake It All
Agência
Campanha Fake It All
Anunciante Brand Protection Group
Marca Brand Protection Group
PostedJunho 2011
Sector Empresarial Educação estatal
Legenda The Closest Things To You Can Be Fake
Filosofia Create an anti-counterfeit awareness  campaign and to promote the call center.
Problema After 15 years of Lebanese civil war and 20 years of instability, resulting in poorlu controlled borders, it's no suprise that counterfeit products and so widespread here.Despite strict laws against it, it is still part of the culture, everywhere to be seen, yet barely noticed. Almost any brand has a fake aquivalent in stores, where we have a 15% counterfeit rate vs. a 5% worldwide average.
Resultado In a country of 4 million:Our campain reached 3.6 million,ie. 92% of the population and received free media coverage worth $375,000 dollars.In a month's time, the Call Center witnessed an 850% increase in the number of callers.Levanon may not be free of fake products, but with this level of awareness, counterfeit can no longer go unnoticed.
Tipo de Mídia Case Study
Chief Creative Officer
Director criativo
Director criativo
Artista digital

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