| Titulo | A Comprehensive Guide to Nothing |
| Agência | Leo Burnett Toronto |
| Campanha | Something Lakeside |
| Anunciante | Lakeside Motel |
| Marca | Lakeside Motel |
| Posted | Novembro 2021 |
| Sector Empresarial | Hotéis e resorts |
| Filosofia | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Executive Officer (CEO) | Ben Tarr |
| Planeador estratégico | Tahir Ahmad |
| Chief Creative Officer | Lisa Greenberg |
| Chief Creative Officer | Steve Persico |
| Director executivo criativo | Anthony Chelvanathan |
| Redator | Steve Persico |
| Director de arte | Lisa Greenberg |
| Print Producer | Gord Cathmoir |
| Design Director | Man Wai Wong |
| Designer | Ryan Abrams |
| Fotógrafo | Mike Tjioe |
| Fotógrafo | Taylor Gailey |
| Illustrator | Steve Persico |
| Illustrator | Christina Gliha |
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