Museum of Contemporary Art - "Museum of Contemporary Art"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

Prêmios

8851

Marca: Museum of Contemporary Art
País: Canadá

Anunciante: Museum of Contemporary Art

Titulo	Museum of Contemporary Art
Agência	Leo Burnett Toronto
Campanha	Museum of Contemporary Art
Anunciante	Museum of Contemporary Art
Marca	Museum of Contemporary Art
Data da primeira Transmissão/Publicação	2019
Sector Empresarial	Festivais, museus
Filosofia	Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently. To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum. The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Tipo de Mídia	Packaging, marcas e design
Comprimento	120 seconds
Chief Creative Officer	Judy John
Creative Director	Lisa Greenberg
Creative Director	Steve Persico
Creative Director	Anthony Chelvanathan
Redator	Steve Persico
Director de arte	Anthony Chelvanathan
Design Director	Man Wai Wong
Design Director	Ryan Crouchman
Designer	Man Wai Wong
Designer	Jeff Watkins
Illustrator	Hanna Tapang
Developer	Karen Steinberg
Agency Production Director	Franca Piacente
Agency Producer	Tania Gaudio
Agency Producer	Sabrina DeLuca
Agency Producer	Alex Postans
Print Producer	Carly Price
Group Account Director	Allison Litzinger
Group Account Director	Allison Ballantyne
Executivo de contas	Dorota Wierzbicki
Supervisor de conta	Milly Benko
Supervisor de conta	Wendy Richardson
Planner	Tahir Ahmad
Photographer	Mike Tjioe