Elizabeth Krajewski
Executive Producer at Cutters NY
NY, Estados Unidos
TituloSpreading the Word, Not the Disease
Agência
Campanha Spreading the Word, Not the Disease
Anunciante Red Hot Organization
Marca Red Hot
Data da primeira Transmissão/Publicação 2013 / 4
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Play Safe
História The video puts a clever spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. A young woman enters a bar, is approached by a number of men, and begins exchanging numbers. With a number of familiar dings -- the hallmark sound of an iPhone text message -- text messages begin to populate the screen, as if the men exchanged numbers with each other. The messages detail the various sex partners this woman has had, with a reminder text message, "Don't get more than their number -- protect yourself."
Problema New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex. 
Tipo de Mídia Mobile
Comprimento
Mercado Estados Unidos
Trilha sonora Is That Clear
Produtora
Música
Director de publicidade
Chief Creative Officer
Equipa criativa
Equipa criativa
Equipa criativa
Account Manager
Account Manager
Producer
Producer
Realizador
Director de fotografia
Produtor executivo
Produtor executivo
Empresa de produção BEAST Editorial
Editor
Produtor executivo
Pós produção
Realizador
Empresa de design sonoro
Compositor

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