Titulo | Spreading the Word, Not the Disease |
Agência | Wing |
Campanha | Spreading the Word, Not the Disease |
Anunciante | Red Hot Organization |
Marca | Red Hot |
Data da primeira Transmissão/Publicação | 2013 / 4 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | Play Safe |
História | The video puts a clever spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. A young woman enters a bar, is approached by a number of men, and begins exchanging numbers. With a number of familiar dings -- the hallmark sound of an iPhone text message -- text messages begin to populate the screen, as if the men exchanged numbers with each other. The messages detail the various sex partners this woman has had, with a reminder text message, "Don't get more than their number -- protect yourself." |
Problema | New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex. |
Tipo de Mídia | Mobile |
Comprimento | |
Mercado | Estados Unidos |
Trilha sonora | Is That Clear |
Produtora | Belladonna |
Música | Nick Waterhouse |
Director de publicidade | John Carlin |
Chief Creative Officer | Renata Florio |
Equipa criativa | Facundo Paglia |
Equipa criativa | Alvaro Naddeo |
Equipa criativa | Anthoni Rodriguez |
Account Manager | Daniel Gergely |
Account Manager | Justin Jahng |
Producer | Nadina Steinberg |
Producer | Cheska Barneveld |
Realizador | Clovis Aidar |
Director de fotografia | Matthew Woolf |
Produtor executivo | René Bastian |
Produtor executivo | Fabiana Lutti |
Empresa de produção | BEAST Editorial |
Editor | Bernardo Revilla |
Produtor executivo | Elizabeth Krajewski |
Pós produção | Company 3 |
Realizador | Clovis Aidar |
Empresa de design sonoro | Javier Cortes |
Compositor | Nick Waterhouse |