olympic.org - "Teens"

Sra. Rushmore

Sra. Rushmore Madrid, Espanha

5700

Titulo	Teens
Agência	Sra. Rushmore
Campanha	The Best of Us - Olympics
Anunciante	International Olympic Committee
Marca	olympic.org
Posted	Julho 2008
Sector Empresarial	Equipamentos desportivos, eventos desportivos
Legenda	The best of us
História	The film features young athletes from across the world, including Armenia, Belgium, Brazil, China, Egypt, Germany, Ghana, India, Israel, Japan, Mexico, Russia and the United States
Filosofia	The Teens television advert communicates that being an athlete can help teens overcome their insecurities either real or those imposed by their peers. It aims to demonstrate how sport can play an important role in boosting young peoples confidence.
Problema	the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.
Resultado	The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Director de publicidade	Melinda May
Director executivo criativo	Miguel García Vizcaíno
Director criativo	Carlos Alija
Director de arte	Jesús Morilla
Planeador	Laura Sampedro
Account Manager	Clemente Manzano
Account Manager	Carlos Solchaga
Account Manager	Rocio Cáceres
Produtor da agência	Paul Severn