olympic.org - "Heroes"

Sra. Rushmore

Sra. Rushmore Madrid, Espanha

9253

Marca: olympic.org
País: Reino Unido

Anunciante: International Olympic Committee

Titulo	Heroes
Agência	Sra. Rushmore
Campanha	The Best of Us - Olympics
Anunciante	International Olympic Committee
Marca	olympic.org
Posted	Julho 2008
Sector Empresarial	Equipamentos desportivos, eventos desportivos
Legenda	The best of us
História	Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the International Olympic Committees public service announcement entitled "Heroes". "Heroes" leverages the determination and performance of Olympic athletes to communicate the key Olympic values. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible.
Filosofia	The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them.
Problema	the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.
Resultado	The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Actor/celebridade	Roger Federer
Actor/celebridade	Yao Ming
Actor/celebridade	Laure Manaudou
Actor/celebridade	Liu Xiang
Actor/celebridade	Yelena Isinbayeva
Actor/celebridade	Kenenisa Bekele
Actor/celebridade	Haile Gebrselassie
Actor/celebridade	Vanessa Ferrari
Actor/celebridade	Carolina Kluft
Director de publicidade	Melinda May
Director executivo criativo	Miguel García Vizcaíno
Director criativo	Carlos Alija
Director de arte	Jesús Morilla
Planeador	Laura Sampedro
Account Manager	Clemente Manzano
Account Manager	Carlos Solchaga
Account Manager	Rocio Cáceres
Produtor da agência	Paul Severn