Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Reino Unido
TituloThe (un)Clean Air Act
Agência
Campanha The (un)Clean Air Act
Anunciante British Lung Foundation
Marca British Lung Foundation
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Instituições, organizações não governamentais
Filosofia
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Tipo de Mídia Poster
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Account Manager
Director of Communications
Head of New Business
Project Manager
Head of Art
Deputy Head of Art
Designer
Designer
Designer
Chief Production Officer EMEA
Lead Executive Producer
Produtor executivo
Head of Studio
Print Producer
Studio Imaging Director

Trending

Create a free Talent profile and become a member of AdForum

Get Started