IKEA Sheffield - "Allen the Peregrine"

Mother London

Mother London London , Reino Unido

7754

Titulo	Allen the Peregrine
Agência	Mother London
Campanha	Allen the Peregrine
Anunciante	IKEA
Marca	IKEA Sheffield
Data da primeira Transmissão/Publicação	2017 / 9
Sector Empresarial	Drogarias, lojas especializadas
História	IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.
Tipo de Mídia	Exterior
Comprimento	7 seconds
Director criativo	Ana Balarin
Director criativo	Hermeti Balarin
Director de arte	Anthony Montagne
Redator	Anthony Montagne
Director de arte	Oli Rimoldi
Redator	Oli Rimoldi
Artist	Jason Heppenstall
Produtor	Emma Hodson
Director de contas	Matthew Taylor
Event producer	Matt Myatt
Event producer	Francesca Sharpes