Fabian Aumiller
Berlin, Alemanha
TituloCello Challenge
Agência
Campanha Cello Challenge
Anunciante Berliner Philharmonie GmbH
Marca Berliner Philarmonie
PostedJulho 2008
Sector Empresarial Cultura, ócio e desporto
História Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.
Tipo de Mídia Interatividade
Mercado Alemanha
Mais Informações philharmoniker.web-feedback.de/index.asp
Director criativo
Director de arte
Designer gráfico
Redator
Fotógrafo
Programador
Account Manager
Account Manager

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