Titulo | Cello Challenge |
Agência | Scholz & Friends Berlin GmbH |
Campanha | Cello Challenge |
Anunciante | Berliner Philharmonie GmbH |
Marca | Berliner Philarmonie |
Posted | Julho 2008 |
Sector Empresarial | Cultura, ócio e desporto |
História | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
Tipo de Mídia | Interatividade |
Mercado | Alemanha |
Mais Informações | philharmoniker.web-feedback.de/index.asp |
Director criativo | Mario Gamper |
Director de arte | Patricia Stolz |
Designer gráfico | Annika Stierl |
Redator | Kathrin Schmitz |
Fotógrafo | Joerg Klaus |
Programador | Fabian Aumiller |
Account Manager | Mandy Tschoepe |
Account Manager | Inga Moeller |