Johnny Tan - WWF - Virtual smog | AdForum Talent: The creative industry network.

Marca: WWF
País: China

Executive Creative Director Asia Pacific at 72andSunny, Los Angeles

Shanghai, China

Titulo	Virtual smog
Agência	Bartle Bogle Hegarty Shanghai
Campanha	Smog Hijack
Anunciante	WWF
Marca	WWF
Data da primeira Transmissão/Publicação	2014 / 10
Sector Empresarial	Meio ambiente e ecologia
História	This year, WWF wanted to focus their efforts for Earth Hour on fighting the smog. China experienced the worst smog it has ever had in 52 years, with the Air Quality Index (AQI) some days soaring 40 times the WHO health limit. As smoggy days were becoming as frequent as regular ones, Chinese citizens were besieged with helplessness and “pollution fatigue”. Momentum to act on the problem was starting to wane. How do we remind them that the fight against the smog isn’t over. How do we push them into action? We invaded the last place in China with clean air – their digital space.
Tipo de Mídia	Case Study
Comprimento	45 seconds
Produtora	FUGUMOBILE SHANGHAI
Chief Creative Officer	Johnny Tan
Director de arte	Nicola Chung
Senior Copywriter	David Tsai