Mihnea Gheorghiu
Global executive creative director at Publicis Italy
Milan Area, Italy, Itália
TituloGreen Endorsement
Agência
Campanha Green Endorsement
Anunciante Green Endorsement
Marca Green Endorsement
Data da primeira Transmissão/Publicação 2016 / 4
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia Romania’s forests are disappearing and we’re missing the volunteers to plant them back, because younger people are more interested in their future and getting the right job. So, we created Green Endorsement, the certificate that makes volunteering count when applying for a job. To get the certificate, young people would have to volunteer.We got 30 of the largest and most desirable employers in Romania to recognize the certificate. Then, we launched Green Endorsement on the biggest professional networks and job portals in the country to attract youngsters and new companies.
The Case study titled Green Endorsement was done by Publicis Bucharest advertising agency for Green Endorsement in Romania. It was released in Apr 2016.
Tipo de Mídia Case Study
Comprimento
Director de arte
Director executivo criativo
Director criativo
Account Director
Copywriter
Produtora

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