Kira Carstensen
Produtor executivo at Merman
Milano, Itália
TituloWhat I Was Told
Agência
Campanha What I Was Told
Anunciante Ultimate Software
Marca Ultimate Software
Data da primeira Transmissão/Publicação 2019 / 2
Sector Empresarial Outros
Filosofia Ultimate Software, a leading
provider of human capital management (HCM) solutions in the cloud, is launching
its first campaign in support of International Women’s Day, titled “What I Was
Told.” The effort comes from newly appointed Agency of Record, Zambezi, and
focuses on Ultimate’s culture of equality, diversity, and belonging.
Ultimate employs more than 5,200 professionals worldwide, serving over 5,600
customers with employees in 180 countries. The company is especially proud that
50 percent of its total employee population, as well as 50 percent of its
leadership, is female. In October 2018, Ultimate ranked #1 on Fortune’s Best
Workplaces for Women list, and, in January 2019, the company was named the #1
Best Large Workplace in Technology by Fortune and Great Place to Work for the
fourth consecutive year.
The “What I Was Told” campaign highlights some of the challenges and
stereotypes many women encounter in their careers—contrasted with Ultimate’s
strong culture of equity for all, including more than two decades of supporting the
advancement of women in business.
The campaign includes a 30-second TV spot and a long-form edit that will run on
digital platforms, as well as supporting digital assets that will raise awareness of
the company’s commitment to an equitable workplace. The spot was directed by
Academy Award-nominated director Lucy Walker and shot on location at Ultimate
Software’s headquarters in Weston, FL.
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Creative Director
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Head of Content
Produtor executivo
Producer
Group Account Director
Supervisor de conta
Project Manager
Group Strategy Director
Production
Director
Director of Photography
Global Managing Partner
Chefe de produção
Produtor de linha
Editorial
Editor
Assistant Editor
Color Grade
Colorist
Produtor executivo
Color Producer
Mix
Mixer
VFX
VFX Artist
Music
Composer
Creative Director
Chefe de produção

People related to this work

Trending

Create a free Talent profile and become a member of AdForum

Get Started