Marcos Kotlhar
Executive Creative Director at BBDO New York
New York, Estados Unidos
TituloFind Your Beautiful, Inside and Out
Agência
Campanha Find Your Beautiful, Inside and Out
Anunciante Macy's, Inc.
Marca Macy's
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Vestuário, moda e calçado
Filosofia Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.

The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.

The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”
Also included is a five-part longer form interview series hosted by writer Heben Nigatu.

The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.

The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.

Tipo de Mídia Televisão
Comprimento
Director de arte
Director executivo criativo
Director executivo criativo
Chief Creative Officer
Chief Creative Officer
Produtor executivo
Account Manager
Content Manager
Designer
Planning Director
Director
Assistant Account Executive
Business Affairs Manager
Music Producer
Communications Planner
Production Services Director
Project Manager
Production Company
Executive Producer
Executive Producer
Director
Director
DOP
Chefe de produção
Line Producer
Empresa de produção
Editor
Editor
Edit Assistant
Edit Assistant
Producer
Colour Producer
Colour Producer
Colour Company Goldcrest Films
Audio Post Production
Sound Mix
Colourist

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