| Titulo | Live Looks |
| Agência |
BBDO New York
|
| Campanha |
Live Looks
|
| Anunciante |
Macy's, Inc.
|
| Marca |
Macy's
|
| Posted | Novembro 2018 |
| Sector Empresarial | Grandes armazéns, supermercados
|
| História | Instagram recently added a new feature to Live allowing two users to share a livestream, splitting the phone screen into a top and a bottom half. Until now, the feature had only been used for casual conversation. Macy’s hacked the feature by turning it into a styling tool. During our live event, Live Looks, we invited fashion-forward influencers to join Macy’s livestream wearing an item from their wardrobe. Our Fashion Office style experts then matched the guests’ items with the latest spring fashion from Macy’s. If someone needed help styling their leather pants, viewers would see the pants on the bottom screen, while a model wearing the recommended shirt was on the top screen. The model and guest lined up their bodies using both screens, so each guest could see how the completed look could work with their style. The team also discussed ideas for accessorizing each complete look. |
| Tipo de Mídia |
Interatividade
|
| Worldwide Chief Creative Officer |
David Lubars
|
| Chief Creative Officer |
Greg Hahn
|
| Director executivo criativo |
Danilo Boer
|
| Director executivo criativo |
Marcos Kotlhar
|
| Director assistente criativo |
Joao Unzer
|
| Director assistente criativo |
Roberto Danino
|
| Director de arte |
Sho Matsuzaki
|
| Director of Integrated Production |
David Rolfe
|
| Produtor executivo |
James Young
|
| Producer |
Mike Woodall
|
| Group Communications Planning Director |
Yin Chung
|
| Communications Planner |
Julie Naidu
|
| Project Manager |
Noreen Masih
|
| Account Manager |
Corey Cirillo
|
| Account Manager |
Justin Perrelli
|
| Account Manager |
Clare Driggs
|
| Account Manager |
Maddy Bell
|
| Influencer Manager |
Lucy Bennett
|
| Realizador |
Angela Summer
|
| Director de fotografia |
Alyssa Faden
|
| Produtor executivo |
Michael Gentile
|
| Studio Producer |
AJ Rowe
|
| Produtor de linha |
Brendan McHugh
|
| Editor |
Alex Lubars
|
| Producer |
Luke Butler
|