| Titulo | Red Fruits Flavour |
| Titulo (língua original) | Saveur Fruits Rouges |
| Agência | FRED & FARID |
| Campanha | Sensations - Schweppes |
| Anunciante | Cadbury Schweppes plc |
| Marca | Schweppes |
| Data da primeira Transmissão/Publicação | 2008 / 5 |
| Sector Empresarial | Bebidas carbonadas |
| Legenda | Creators of flavours since 1783 |
| Legenda (língua original) | Créateurs de saveurs depuis 1783 |
| Filosofia | The whole campaign is centred around the metaphorical expression of sensation, carried out in a way that is simultaneously sensual, adult and evocative. Each of the five prints evokes a single flavour, whilst the film itself shows off the whole range of Schweppes drinks. |
| Filosofia (língua original) | Toute la campagne est centrée autour de l'expression métaphorique de la sensation, dans une exécution sensuelle, adulte et évocatrice. Chaque visuel print évoque une variété Schweppes, tandis que le film communique sur la gamme complète. |
| Problema | Founded in 1783, the oldest and most legendary drinks brand is proud to unveil its new communications platform. The origins of the new campaign can be found in Schweppes 225 years of unique knowledge and expertise, from which has sprung its diverse range of drinks flavours: Indian Tonic, Agrum, Lemon as well as the innovative Peach and Red Fruits ranges. The new campaign, developed by the agency FFL Paris and comprising a film and five posters, will epitomise Schweppes new brand-market positioning, as well as launching the new signature Creator of flavours since 1783, all achieved through the metaphor of sensation. |
| Problema (língua original) | Créée en 1783, la plus ancienne et la plus mythique des marques de soft-drink dévoile sa nouvelle plateforme de communication qui prend racine dans le savoir faire unique de Schweppes depuis 225 ans. Toutes les références sont soutenues en communication comme autant de preuves de la création de saveurs aussi bien les produits piliers Indian Tonic, Agrum', Lemon que les innovations Pêch' et Fruits rouges . |
| Tipo de Mídia | Exterior |
| Mercado | França |
| Director executivo criativo | Farid Mokart |
| Director de arte | Emmanuelle Durand |
| Supervisor de conta | Farid Mokart |
| Supervisor de conta | Emmanuel Ferry |
| Supervisor de conta | Nathalie Chopra |
| Supervisor de conta | Hélène Camus |
| Supervisor de conta | Sybille de Tavernost |
| Supervisor de publicidade | Hugues Pietrini |
| Supervisor de publicidade | Stanislas de Parcevaux |
| Produtor da agência | Robin Accard |
| Art Buyer | Camille Guerrier |
| Realizador | Warren du Preez |
| Realizador | Nick Thornton-Jones |
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