Titulo | Young Man and The Seal |
Agência | CJ Worx |
Campanha | Young Man and The Seal |
Anunciante | Krungthai Bank |
Marca | Krungthai Bank |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Filosofia | ‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director executivo criativo | Saharath Sawadatikom |
Social Copywriter | Maytaporn Mujjalinkool |
Director assistente criativo | Chalotorn Nuanthong |
Director assistente criativo | Vuttichai Chongsanguan |
Director de arte | Nida Techakitteranun |
Director de arte | Saharath Sawadatikom |
Director de arte | Chalotorn Nuanthong |
Redator | Nawaporn Suetrong |
Redator | Vuttichai Chongsanguan |
Strategic Planner | Saris Trakarnsrisunun |
Project Manager | Autcharawan Laohachataroop |
General Manager | Chawana Keeratiyutamonkul |
Media Agency | Spore Bangkok |
Account Director | Nakharin Uthaichalanon |
Associate Digital Media Planning Director | Khwanchanok Poochaiwattananon |
Digital Media Planner | Pacharaponr Wongwithoothai |
Digital Media Planning Assistant | Thanakorn Sangchan |
Communication Manager | Theerawut Sathitphattarakul |
Executivo de contas | Monsinee Nareephot |
Produtora | The Film Factory Ltd. |
Director | Taya Soonthonvipat |
Assistant Director | Wityawat Lakam |
Produtor executivo | Rewat Vorarat |
Director de fotografia | Chankit Chamnivikaipong |