Saharath Sawadatikom
Managing Director, Creative and Partner at CJ Worx
Bangkok, Tailândia
TituloYoung Man and The Seal
Agência
Campanha Young Man and The Seal
Anunciante Krungthai Bank
Marca Krungthai Bank
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Filosofia
‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
Tipo de Mídia Interatividade
Comprimento
Director executivo criativo
Social Copywriter
Director assistente criativo
Director assistente criativo
Director de arte
Director de arte
Director de arte
Redator
Redator
Strategic Planner
Project Manager
General Manager
Media Agency
Account Director
Associate Digital Media Planning Director
Digital Media Planner
Digital Media Planning Assistant
Communication Manager
Executivo de contas
Produtora
Director
Assistant Director
Produtor executivo
Director de fotografia

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