Philip Bolland
Sound Designer at Factory Studio
London, Reino Unido
TituloKiller cows 1
BriefKiller Cows symbolise the global context of deforestation and point out its dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of fodder. The food obtained in the rainforest is exported all over the world and then fed to farm animals. Therefore the habitat of innumerable animals is destroyed.
Agência
Campanha Killer Cows
Anunciante People for the Ethical Treatment of Animals PETA
Marca PETA
Data da primeira Transmissão/Publicação 2019 / 1
Sector Empresarial Proteção, direitos dos animais e adopção
Legenda Eating meat kills more animals than you think
História Under the motto "Eating meat kills more animals than you think” fischerAppelt Berlin created an awareness campaign in cooperation with Peta Germany that sends a strong signal against the deforestation of rainforests. The central campaign, Killer Cows, symbolizes the global context of deforestation and points out it dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of concentrates. The food obtained in the rainforest is exported all over the world and then fed to the farm animal husbandry – also in Germany. At the same time, the habitat of innumerable animals is destroyed, from the bright red macaw to the amazon river dolphin and the jaguar. For the realization of the motifs, we worked closely with Illusion CGI Studio from Bangkok, one of the most renowned CGI studios in the world. Print advertisement created by fischerAppelt, Germany for PETA, within the category: Public Interest, NGO.
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Director de arte

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