Titulo | Fake Romani Experiment |
Agência | TBWA\ Helsinki |
Campanha | Fake Romani Experiment |
Anunciante | Diak (Diaconia University of Applied Science) |
Marca | Diak |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Educação superior, Escolas |
História | The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome. |
Tipo de Mídia | Relações públicas |
Comprimento | |
Director criativo | Ville Ohtonen |
Director criativo | Erno Reinikainen |
Director criativo | Laura Paikkari |
Redator | Ville Kontiainen |
Redator | Tuomas Perälä |
Designer | Timo Klemola |
Produtora | TBWA\Screen |
Chief Executive Officer (CEO) | Sami Tikkanen |
Chief Creative Officer | Jyrki Poutanen |
Creative Content Strategist | Joonas Hokka |
Creative Content Strategist | Aki Toivonen |
Project Manager | Petri Sarkalahti |
Insight Analyst | Jesse Korhonen |
Director de media | Miika Luoma |
Senior Creative | Sami Kelahaara |
Media Team | Emmi Vilkanen |
Media Team | Aleksi Ylitalo |
Media Team | Kaisu Luukinen |
Media Team | Marja Uski |
Influencer | Anne Kukkohovi |
Influencer | Tuomas Enbuske |
Influencer | Jari Sarasvuo |
Influencer | Meri-Tuuli Väntsi |
Fotógrafo | Meeri Koutaniemi |
Produtor | Heli Mäenpää |
Produtor da agência | Donna Maimon |
Produtor da agência | Niko Hatara |
Produtor da agência | Jari Lähteinen |
Produtor da agência | Arsen Sarkisiants |
Produtor da agência | Hamy Ramezan |
Produtor da agência | Anssi Mahlamäki |