Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finlândia
TituloYou cannot wipe off violence
Agência
Campanha Violence Stopping Outdoor (You cannot wipe off violence)
Anunciante Helsinki Police Department
Marca Helsinki Police Department
Data da primeira Transmissão/Publicação 2017 / 1
Sector Empresarial Violência doméstica, agressões sexuais
História Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. 
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