| Titulo | If you see this double |
| Agência | McCann Worldgroup Helsinki |
| Campanha | If You See That Double |
| Anunciante | Alcoholics Anonymous |
| Marca | Alcoholics Anonymous Finland |
| Data da primeira Transmissão/Publicação | 2011 / 12 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Legenda | “If you see that double, you know who to contact. +358 40 848 4000 / help@aafinland.fi / aafinland.fi” |
| História | Togehter with Alcoholics Anonymous Finland, we created a visual brathalyzer. |
| Filosofia | We aimed to find a visual synthesis with an effective message. |
| Problema | How to raise awareness of alcohol related problems during the season finns tend to fall of the wagon the most - christmas. |
| Resultado | Clear and effective idea earned free media space in finlands largest newspaper, Helsingin Sanomat, read by over 350 000 finns. |
| Tipo de Mídia | Poster |
| Director criativo | Jyrki Poutanen |
| Director criativo | Timo Silvennoinen |
| Director de arte | Jyrki Poutanen |
| Redator | Timo Silvennoinen |
| Designer gráfico | Kari Mikkonen |
| Director de contas | Petteri Lillberg |
More Work
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- MARCA:
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- AGÊNCIA:
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- AGÊNCIA:
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- AGÊNCIA:
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