Richard Brim
Executive Creative Director at adam&eveDDB
London, Reino Unido
TituloStellar Rescue
Agência
Campanha Stellar Rescue
Anunciante The AA
Marca The AA
Data da primeira Transmissão/Publicação 2019 / 7
Sector Empresarial Seguros
História The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.

Filosofia The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service.

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.
Tipo de Mídia Viral
Comprimento
Produtora
Marketing Director
Head of Brand
Marketing Manager
Director executivo criativo
Chief Creative Officer
Redator
Director de arte
Produtor da agência
Produtor da agência
Planeador
Planeador
Planeador
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Managing Diretor
Director de contas
Director de contas
Account Manager
Designer
Designer
Agência de Mídia
Planejador de Mídia
Planejador de Mídia
Planejador de Mídia
Produtor
Realizador
Director de fotografia
Empresa de produção
Editor
Pós-produção
Executive Post Producer
VFX Supervisor / Flame Artist
VFX Supervisor / Flame Artist

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