Karma Nirvana - "Karma Nirvana 3D time lapsed printer build of Shafilea"

Leo Burnett

Leo Burnett London, Reino Unido

Prêmios

11165

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Karma Nirvana
País: Reino Unido

Anunciante: Karma Nirvana

Titulo	Karma Nirvana 3D time lapsed printer build of Shafilea
Agência	Leo Burnett
Campanha	#remembershafilea
Anunciante	Karma Nirvana
Marca	Karma Nirvana
Posted	Julho 2015
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The National Day of Memory encouraged the British public to help raise awareness of the issue and in doing so let victims know what they are suffering is not right, and that help is available. The 14th July 2015 was chosen as the date because it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse. When Shafilea’s parents brutally suffocated her with a plastic bag, they were hoping to erase this ‘stain’ from their family history. The social campaign aimed to use plastic in a more positive way: to thwart that intention by rebuilding and restoring Shafilea’s memory through the medium of 3D printing. A memorial bust of Shafilea was programmed to be revealed in response to peaks in public support behind the hashtag #RememberShafilea. In this way, the public helped commemorate victims like Shafilea, and showed that the issue of ‘honour’-abuse could no longer be ignored.
Filosofia	Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain.
Tipo de Mídia	Social Media
Comprimento	79 seconds
Director criativo	Phillip Meyler
Director criativo	Darren Keff
Director executivo criativo	Justin Tindall
Planeador	Jessica Page
Account Manager	Sofia Sarkar
Designer	Marc Donaldson
Designer	Tim Fletcher
Agência de Mídia	Starcom Media
Editor	Richard Green
Digital Design	Matthew Fowles
Digital Design	Rushe Berisha
Account Manager	Rosie Keep
Fotógrafo	Tal Silverman
Fotógrafo	Metcalfe Lancaster