Titulo | Adi Dassler (180 sec.) |
Agência | 180 Amsterdam |
Campanha | Adi Dassler Adidas Originals |
Anunciante | adidas |
Marca | adidas Originals |
Posted | Fevereiro 2008 |
Sector Empresarial | Vestuário, moda e calçado |
História | As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to life using stop frame animation. |
Filosofia | Everyone has heard of adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name. This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online. |
Tipo de Mídia | Viral |
Comprimento | |
Mercado | Europe |
Produtora | Stink Films |
Pós-produção | Glassworks |
Estúdio de gravação | Grand Central Recording Studios |
Director de publicidade | Hermann Deininger |
Director de publicidade | Nicole Vollebregt |
Director de publicidade | Tara Moss |
Director de publicidade | Tom Ramsden |
Director de publicidade | Jon Wexler |
Director de publicidade | Jess Weinstein |
Director de publicidade | Lyndon Lawrence |
Director executivo criativo | Richard Bullock |
Director executivo criativo | Andy Fackrell |
Director de arte | Samuel Coleman |
Redator | Samuel Coleman |
Director de arte | Dario Nucci |
Redator | Dario Nucci |
Redator | Richard Bullock |
Planner | Alison Stewart |
Director de contas | Mark Schermers |
Account Manager | Kyle Marquis |
Produtor da agência | Cat Reynolds |
Realizador | Martin Krejci |
Produtor executivo | Daniel Bergman |
Produtor executivo da agência | Cedric Gairard |
Produtor | Molly Pope |
Director de fotografia | Stepan Kucera |
Designer de produção | Marketa Korinkova |
Empresa de produção | Robota |
Editor | Filip Malasek |
Colorist | Seamus O'Kane |
Flame Artist | Duncan Horn |
Animação | Michal Podhradsky |
Música | Agoraphone Music Direction |
Música | Sound Square |
Compositor | Xavier Mosley |
Compositor | Viktor Erkt |
Empresa de design sonoro | Raja Seghal |