Jiffy Lube - "Around Every Corner "

JWT Atlanta

JWT Atlanta Atlanta, Estados Unidos

9590

Marca: Jiffy Lube
País: Estados Unidos

Anunciante: Jiffy Lube

Titulo	Around Every Corner
Agência	JWT Atlanta
Campanha	Every Corner
Anunciante	Jiffy Lube
Marca	Jiffy Lube
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Oficinas, gasolineiras
Legenda	Leave worries behind
História	Jiffy Lube released new creative today titled, “Every Corner” – an extension of its successful 2014 campaign, “Give it to you straight”. Created by J. Walter Thompson Atlanta, the work highlights the accessibility and transparency of Jiffy Lube, and includes television, radio, digital, social and OOH elements.
Filosofia	The “Every Corner” TV spot was directed by Joaquin Baca-Asay and uniquely filmed in one continuous take to produce the fluent look-and-feel of the spot. The commercial shines a light on the thorough checklist every highly trained technician completes while performing preventive maintenance on a vehicle. "Every Corner" reinforces the expertise and accessibility of Jiffy Lube and its highly trained technicians that help customers Leave Worry Behind with fast, convenient services and award winning training. Customers can rest assured there is accessible Jiffy Lube expertise around every corner.
Tipo de Mídia	Televisão
Comprimento	30 seconds
President & Chief Creative Officer	Perry Fair
Director executivo criativo	Jeremy Jones
Director assistente criativo	Jeff Hampton
Redator	Jeff Hampton
Director assistente criativo	Derek Kirkman
Director de arte	Derek Kirkman
Senior Copywriter	Troy Leyenaar
Director of Integrated Production	Peter Blitzer
Senior Integrated Producer	Erika Tribble
Senior Planner	Kyle Lusk
Group Account Director	Chris Hooper
Director de contas	Shane Haney
Supervisor de conta	Brittany Robinson
Assistant Account Executive	Annabel Lyon
Agência de Mídia	Mindshare
Produtora	Morton Jankel Zander (MJZ)
Director (MJZ)	Joaquin Baca-Asay
Producer (MJZ)	Lalou Dammond
Executive Producer (MJZ)	Emma Wilcockson