Arina Avdeeva

Arina Avdeeva

Executive director and founder at Friends Agency
Moscow, Rússia

Sumário

As of now, Arina is the only Russian creative who had ever won the Cannes Gold Lion in the Press category, in 2011. She has worked in the industry for 12 years, beginning her career at Leo Burnett Moscow. While there, she worked for such clients as McDonald’s, P&G (Tide, Herbal Essences, Wella, Venus), MTS, Multon, Doshirak, Quisty, and LEGO. Throughout that time she had also received more than 150 awards at both Russian and international advertising festivals, including Cannes Lions, Golden Drum, Golden Hammer, Eurobest, Epica, ADCR, Red Apple (MIAF), Idea!, KIAF, and WHITE SQUARE.
After four years in the industry, she went to Hamburg and entered the world’s best portfolio school, Miami Ad School Europe; after graduating, she stayed to work in Europe at They Amsterdam and Duval Guillaume Brussels. With the new, priceless experience of working with foreign clients abroad (that included Vodafone, Brussels Airlines, and De Morgen), she returned to Russia and, together with her partners, founded an agency of her own – Friends Moscow – becoming both its creative and executive director. Later, she took management courses at the Berlin School of Creative Leadership, and focused solely on running her agency. During its four-year stint on the market, not only the Friends Moscow agency managed to garner trust from notable clients like Google, Indesit, Kaspersky Lab, Heineken and others; it has climbed to the 3rd place in the overall rating of independent creative agencies in Russia, and also became the exclusive Russian creative partner for Droga5 New York. To date, Friends Moscow has amassed more than 80 awards at both domestic and international festivals.
Arina also created, and still curates, the MADS concepting course – which has gathered renown in the industry. MADS courses have already produced nearly 60 graduates, most of them now working at the leading agencies in Russia.

Positions

Executive director and founder
Moscow, Rússia
January 2016 - Present (8 anos 2 meses)
Creative Director
Moscow, Rússia
January 2011 - January 2016 (5 anos)
Art-director
Bruxelles, Bélgica
January 2011 - March 2011 (2 meses)
Art-director
Amsterdam, Países Baixos
October 2010 - January 2011 (3 meses)
Art-director
Moscow, Rússia
June 2006 - May 2009 (2 anos 11 meses)
I managed to work with such clients as McDonald's. P&G (Tide. Herbal Essences. Wella. Venus), MTS (Mobile TeleSystems), Hondaand some less known local clients such as Multon (Nico Biotime. Dobry juices).Doshirak. F&B. etc

Educação

Creative Leadership

2014 (1 ano)

Art-direction

2009 - 2011 (2 anos)

Film-directing and PR

2002 - 2006 (4 anos)

Similar Talent

Priyank Misra
Founder and Executive Producer
Klture Studios
Nadezhda Trifonova
Founder and Creative Director
NRG Brands
Jody Osman
Founder and Managing Director
Upfront Business Development
Jolene Delisle
Founder and Creative Director
The Working Assembly
Benoît Bergeaud
Founder and Strategy Director
1969
Doug Spong
Founder and Chief Executive Officer
The Doug Spong Co. LLC
Moe Minkara
Founder/ Executive Creative Director
Mink
Lucy Farey-Jones
Founder, Executive Strategy Director
Venables Bell + Partners

Create a free Talent profile and become a member of AdForum

Get Started