Titulo | I love the way you put your toothbrush in my glass |
Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
Agência |
Marcel
|
Campanha |
Commitment is sexy
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Anunciante |
Match.com
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Marca |
Match
|
Posted | Novembro 2019 |
Sector Empresarial | Sites de comunidades na internet
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História | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
Problema | Europe's leading dating services. |
Tipo de Mídia |
Imprensa e publicações
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Chief Executive Officer (CEO) |
Pascal Nessim
|
Chief Executive Officer (CEO) |
Charles Georges-Picot
|
Chief Creative Officer |
Anne de Maupeou
|
Director executivo criativo |
Valéry du Peloux
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Director executivo criativo |
Youri Guerassimov
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Equipa criativa |
Laura Aondio
|
Equipa criativa |
Francesca Vitello
|
Equipa criativa |
Virgile Lassalle
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Associate Director |
Sébastien Jauffret
|
Planeador estratégico |
Leoda Esteve
|
Planeador estratégico |
Alexandre Honoré
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Account Manager |
Angelo GIORDANO
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Executivo de contas |
Claire Sioufi
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Project Manager |
Marine Borreil
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Social Media Manager |
Constance Bonardi
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Print Producer |
Suzanne PEREIRA DIAS
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Print Producer |
Nathalie TURMEL
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