|Agência||BBDO Group Germany|
|Anunciante||Alzheimer Research Initiative|
|Marca||Alzheimer Research Initiative|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|Legenda||Piece by piece alzheimer's takes away the memory. Help to win the fight.|
|História||As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.|
|Tipo de Mídia||Imprensa e publicações|
|Chief Creative Officer||Wolfgang Schneider|
|Creative Managing Director||Kristoffer Heilemann|
|Director executivo criativo||Tobias Feige|
|Director executivo criativo||Daniel Haschtmann|
|Director criativo||Jacobo Concejo|
|Director criativo||Sebastian Steller|
|Director de arte||Dejan Handjiski|
|Director de arte||Martino Monti|
|Pós-produção||Stefan Kranefeld Imaging|
|Art Buyer||Birgit Paulat|
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