Titulo | Humans |
Agência | FRED & FARID |
Campanha | Flare - Wrangler |
Anunciante | VF Corporation |
Marca | Wrangler |
Data da primeira Transmissão/Publicação | 2008 / 7 |
Sector Empresarial | Vestuário |
Legenda | We are animals |
Filosofia | In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Europe |
Director executivo criativo | Farid Mokart |
Realizador | Ryan McGinley |
Supervisor de publicidade | Giorgio Presca |
Equipa criativa | Baptiste Clinet |
Equipa criativa | Perinne Durand |
Equipa criativa | Nicolas Lautier |
Equipa criativa | Julie Louison |
Equipa criativa | Frederick Lung |
Equipa criativa | Philippe Pinel |
Editor | Yannis Rachid |
Editor | Fredric Theodore |
Produtor da agência | Robin Accard |