Diane Croll
Produtor da agência at Spectrecom Films
London, Reino Unido
TituloLead a Muller Life
Agência
Campanha Lead a Muller Life
Anunciante Müller
Marca Müller
PostedFevereiro 2005
Produto Yogurt
Sector Empresarial Sobremesas lácteas
Legenda Lead a Müller life.
História Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'.
Filosofia The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking.
Problema As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth.
Resultado The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Trilha sonora I’ve Got Life
Produtora
Empresa de produção
Director criativo
Director criativo
Produtor da agência
Realizador
Producer
Editor
Pós-produção
Produtor
Efeitos especiais
Redator
Director de arte
Empresa de design sonoro
Empresa de design sonoro

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