Matt Antonello
Redator at Cossette
Toronto, Canadá
TituloClear Cut
Agência
Campanha Earth Day Canada
Anunciante Earth Day Canada
Marca Earth Day Canada
Data da primeira Transmissão/Publicação 2011 / 5
Sector Empresarial Instituições, organizações não governamentais
Legenda What will it take to make you care about the environment?
Filosofia Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life.
 
Problema Make Canadians aware of environmental conditions they may not see everyday. 
Tipo de Mídia Publicidade em jornais
Director criativo
Director criativo
Director assistente criativo
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Director assistente criativo
Director de arte
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Produtor da agência
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