Titulo | Clear Cut |
Agência | DDB Canada |
Campanha | Earth Day Canada |
Anunciante | Earth Day Canada |
Marca | Earth Day Canada |
Data da primeira Transmissão/Publicação | 2011 / 5 |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | What will it take to make you care about the environment? |
Filosofia | Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life. |
Problema | Make Canadians aware of environmental conditions they may not see everyday. |
Tipo de Mídia | Publicidade em jornais |
Director criativo | Denise Rossetto |
Director criativo | Todd Mackie |
Director assistente criativo | Paul Wallace |
Director assistente criativo | Matt Antonello |
Director assistente criativo | Paul Riss |
Director de arte | Rebecca May |
Redator | Domenique Raso |
Produtor da agência | Rose-Ella Morrison |
Account Manager | Katie Musgrave |