Versailles - "Audience Au Roi"

Havas Media France

Havas Media France Puteaux, França

Prêmios

6774

Marca: Versailles
País: França

Anunciante: Canal +

Titulo	Audience Au Roi
Brief	For the launch of the third season of its TV show Versailles, Canal + wanted to know what the real Louis XIV would have thought of the series. However, as the Sun King died in 1715, he had to be brought back to life artificially. Based on the king's health record and myriad other sources of information, his voice was recreated using AI. The reincarnated Louis XIV was then able to discuss the series with a history buff and a tech influencer.
Agência	Havas Media France
Campanha	Audience Au Roi
Anunciante	Canal +
Marca	Versailles
Posted	Novembro 2018
Sector Empresarial	Programas e canais de televisão e rádio
História	For the launch of the third and last season of Versailles, Canal + wanted to know what, Louis XIV, the key player of this series thought of it. However, as the Sun King died in 1715, we had no choice but recreating his voice by the use of an artificial intelligence. Using the king's health record held by his three doctors during his whole life and every other piece of information we could get, scientists and historians helped achieving this project. With his freshly recreated voice, Louis XIV was then able to discuss the series and his life with Nota Bene, a famous French youtuber specialized in History, and with TechNews, a famous French tech influencer. He was also featured in Konbini’s (French infotainment digital media) “Fast & Curious”, a digital show in which guests answer to forced-choice, closed-ended questions. Eventually, the King would answer to an even broader audience on Twitter thanks to #AudienceAuRoi.
Problema	Versailles is a Franco-Canadian historical fiction television series, set during the construction of the Palace of Versailles during the reign of Louis XIV. It premiered on 16 November 2015 on Canal+ in France and on Super Channel in Canada. Then it was broadcasted on Ovation in the USA and on BBC Two in the UK during 2016. The series is now at its third and last season.
Tipo de Mídia	Interatividade
Director criativo	Stéphane Xiberras
Director criativo	Benjamin Le-Breton
Director criativo	Arnaud Assouline
Redator	Alexandre Girod
Director de arte	Julien Vergne
Deputy General Manager	Guillaume Espinet
Director de publicidade	Marie Chapuis
Account Manager	Mathilde Lançon
Produtor da agência	Bao Tu Ngoc
Account Manager	Yves del Frate
Project Manager	Caroline Le Moal
Project Manager	Romain Merielle
Project Manager	Frédéric Saint Sardos
Project Manager	Nicolas Masson
Project Manager	Sébastien Couellan
Project Manager	Anne Duvivier
Project Manager	Juliette Dupuis
Project Manager	Benoît Cappelletti
Project Manager	Florian Charpentier
Project Manager	Audrey Gauthier
Marketing Director	Mathilde VILLETTE
Director de publicidade	Luis Martins
Director de publicidade	Juliette Ovarlez
Director de publicidade	Alexya Veyry
Director de publicidade	Marion Auvray
Director de publicidade	Roxanne Pasetti