|Agência||J. Walter Thompson London|
|Campanha||New Premium British Farmers Loaf|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Biscoitos, pão, bolachas|
|História||The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces. The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.|
|Tipo de Mídia||Televisão|
|Director de publicidade||Sarah Brown|
|Director de publicidade||Matt Hunt|
|Produtora||Academy Film Productions|
|Equipa criativa||Danny Brooke-Taylor|
|Equipa criativa||Danny Hunt|
|Equipa criativa||Gavin Torrance|
|Director executivo criativo||Danny Brooke-Taylor|
|Media Planner||Susan Kingston|
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