Danny Hunt
Creative Director at CHI&Partners
London, Reino Unido
TituloFarmer Race
Campanha British Farmers
Anunciante Premier Foods
Marca Hovis
Data da primeira Transmissão/Publicação
Sector Empresarial Biscoitos, pão, bolachas
História The TV advert depicts a cross country battle of endurance with hundreds of farmers racing across the countryside to cross the finish line in a battle of honest, spirited, endeavour. Overcoming a number of obstacles on their way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat, that’s used within Hovis 100% British Wheat* loaves.
Tipo de Mídia Televisão
Mercado Reino Unido
Director de arte
Media & digital agency Starcom
Media planner

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