| Titulo | New Colors |
| Agência | TBWA\PARIS |
| Campanha | New Colors |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2023 / 3 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | A TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. |
| Filosofia | The opportunity to put color in the daily life of the French at this end of winter. |
| Problema | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Coming Thru |
| Produtora | Partizan Paris |
| Produção de som | \ELSE |
| Director de publicidade | Xavier Royaux |
| Director de publicidade | Anne LAINE |
| Director de publicidade | Clémence de Raulin |
| Director de publicidade | Guillaume Milesi |
| Director de publicidade | Marie Olivier |
| Account Management | Christophe Neyret |
| Account Management | Margaux Wanin |
| Account Management | Julia Montagu |
| Account Management | Nina Fernandes |
| Director executivo criativo | Benjamin Marchal |
| Director executivo criativo | Faustin Claverie |
| Director de arte | Sébastien Guinet |
| Redator | Josselin Pacreau |
| Director associado de arte | Julie Magnier |
| Creative Producer | Guillaume Faurel |
| Pós produção | Elise Gamboa |
| Producer | Khalid Tahhar |
| Music Supervision | Ferdinand HUET |
| Sound Director | Fabrice Pouvreau |
| Art Buyer | Feriel Simon |
| Fotógrafo | Pol Kurucz |
| Fotógrafo | Early Morning |
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- MARCA:
- McDonald's
- AGÊNCIA:
- TBWA\PARIS