| Titulo | Ubertoys |
| Titulo (língua original) | Uber Toys |
| Agência | DDB Paris |
| Campanha | Ubertoys |
| Anunciante | Uber |
| Marca | Uber |
| Data da primeira Transmissão/Publicação | 2018 / 12 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
| Filosofia | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Michelle Lambert |
| Director de publicidade | Julie Touyarot |
| Director de publicidade | Pauline Rigommier |
| Director de publicidade | Lindsay King |
| Account Manager | Paul Ducré |
| Account Manager | Julie Haslé |
| Account Manager | Noémie Pitois |
| Account Manager | Lucas Lahore |
| Planeador estratégico | Claude-Henri Galbois |
| Director executivo criativo | Alexander Kalchev |
| Equipa criativa | Jean Weessa |
| Equipa criativa | Mélanie Pennec |
| Equipa criativa | Jeanne Taillard |
| Equipa criativa | Timothy Alexandre |
| Agency TV Producer | Fabien Donnay |
| Produtora | Art Bridge |
| Produtora | Quad Productions |
| Produtor executivo | Olivier Bassuet |
| Founder | Olivier Bassuet |
| Chefe de produção | Claudia Traeger |
| Production Coordinator | Nabia Amraoui |
| Pós produção | Nataly Aveillan |
| Producer | Gabriel Dugué |
| Designer de produção | Arno Roth |
| Cinematografia | Balthazar la |
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