Tom Godici
Director executivo criativo at BBDO New York
New York, Estados Unidos
TituloAirbag
Agência
Campanha Best-Engineered - Lenovo
Anunciante Lenovo
Marca Lenovo
PostedJulho 2007
Produto ThinkPad
Sector Empresarial Computadores pessoais, PDAs e calculadoras
Legenda New World. New Thinking.
Filosofia This campaign is about making heroes of the people who design and create Lenovo products: the world’s best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problema The new world isn’t being built by movie stars or football players, pop singers or supermodels. It’s being built by scientists and researchers and engineers. They’re the people who should be celebrated. The people who are really doing something to make our lives better.
Tipo de Mídia Imprensa e publicações
Group Creative Director
Group Creative Director
Director assistente criativo
Redator
Director assistente criativo
Director de arte
Redator
Director de arte
Produtor da agência
Art Buyer
Produtor da agência
Produtor da agência
Fotógrafo
Director de fotografia
Editor
Produtora

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