Tom Godici
Director executivo criativo at BBDO New York
New York, Estados Unidos
TituloAirbag
Agência
Campanha Best-Engineered - Lenovo
Anunciante Lenovo
Marca Lenovo
PostedJulho 2007
Produto ThinkPad
Sector Empresarial Computadores pessoais, PDAs e calculadoras
Legenda New World. New Thinking.
História AIRBAG was shot at El Toro air force base in California. 2 Stunt men coordinated and acted in the spot. The unique airbag inflatable suit was designed and built from scratch. The Stunt guy dropped from a platform 25 feet in the air.
Filosofia This campaign is about making heroes of the people who design and create Lenovo products: the world’s best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problema The new world isn’t being built by movie stars or football players, pop singers or supermodels. It’s being built by scientists and researchers and engineers. They’re the people who should be celebrated. The people who are really doing something to make our lives better.
Tipo de Mídia Televisão
Comprimento
Group Creative Director
Group Creative Director
Director assistente criativo
Redator
Director assistente criativo
Director de arte
Redator
Director de arte
Produtor da agência
Art Buyer
Produtor da agência
Produtor da agência
Fotógrafo
Director de fotografia
Editor
Produtora

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started