Lenovo - "Remote Location"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

7193

Marca: Lenovo
País: Estados Unidos

Anunciante: Lenovo

Titulo	Remote Location
Agência	Ogilvy Worldwide
Campanha	Best-Engineered - Lenovo
Anunciante	Lenovo
Marca	Lenovo
Posted	Julho 2007
Produto	ThinkPad
Sector Empresarial	Computadores pessoais, PDAs e calculadoras
Legenda	New World. New Thinking.
História	The video portion of the WEIGHTLESS shoot was shot during a parabolic flight run by the Zero Gravity Corporation. The photographer and crew all had video cameras, and still cameras to shoot the action, which was 12, 20 second bursts of total weightlessness. How weightless flight works is, the pane is flown at 45 degrees up, then 45 degrees down. At the top of the arc, when the plane is going from 45 degrees up to 45 degrees down, there are roughly 20 seconds of weightlessness. It was during these bursts of weightlessness that the spot was shot.
Filosofia	This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problema	The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Group Creative Director	Tom Godici
Group Creative Director	Greg Ketchum
Director assistente criativo	Jocelyn Cleary
Redator	Jocelyn Cleary
Director assistente criativo	Michael Paterson
Director de arte	Michael Paterson
Redator	Mark Girand
Director de arte	Mitch Ratchik
Produtor da agência	Elizabeth Lucas
Art Buyer	Elizabeth Lucas
Produtor da agência	Patti McConnell
Produtor da agência	Melissa Mapes
Fotógrafo	Christian Weber
Director de fotografia	Adolfo Doring
Editor	Adam Liebowitz
Produtora	Proof Films