Tom Godici
Director executivo criativo at BBDO New York
New York, Estados Unidos
TituloAnthem
Agência
Campanha Best-Engineered - Lenovo
Anunciante Lenovo
Marca Lenovo
PostedJulho 2007
Produto ThinkPad
Sector Empresarial Computadores pessoais, PDAs e calculadoras
Legenda New World. New Thinking.
História A group of talented individuals joined at the hip, moving from location to location creating a wealth of imagery for spots, print ads, outdoor, website, banners and brochures. A full 360’ campaign for Lenovo.

Documentary filmmaker Adolfo Doring (DP) never put down his camera. Photographer Christian Weber picked up a video camera whenever he was finished shooting stills. Agency creatives filmed B roll and 8mm, took behind the scenes video and documentary stills.
Filosofia This campaign is about making heroes of the people who design and create Lenovo products: the world’s best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problema The new world isn’t being built by movie stars or football players, pop singers or supermodels. It’s being built by scientists and researchers and engineers. They’re the people who should be celebrated. The people who are really doing something to make our lives better.
Tipo de Mídia Televisão
Comprimento
Group Creative Director
Group Creative Director
Director assistente criativo
Redator
Director assistente criativo
Director de arte
Redator
Director de arte
Produtor da agência
Art Buyer
Produtor da agência
Produtor da agência
Fotógrafo
Director de fotografia
Editor
Produtora

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