| Titulo | By My Side |
| Agência | BBDO New York |
| Campanha | By My Side |
| Anunciante | Mars Petcare |
| Marca | Pedigree |
| Data da primeira Transmissão/Publicação | 2016 / 4 |
| Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
| Filosofia | We don’t really have much of a comment on the work, but we are big fans of dogs. Also note that the brand doesn’t even really make an appearance until the very end. Here’s what we find kind of interesting: Lt. Lasko works in public relations. Specifically, he handles government relations for a Bethlehem, Pennsylvania firm called Sahl Communications, Inc. Not that this in any way affects his story or this particular project. Maybe it’s just that everyone, on some level, is a marketer. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director executivo criativo | Greg Ketchum |
| Director executivo criativo | Tom Godici |
| Director criativo | Greg Gerstner |
| Director criativo | Banks Noel |
| Director de arte | Akos Papp |
| Redator | Laszlo Szloboda |
| Produtor executivo | Regina Iannuzzi |
| Production Manager | Katie Schad |
| Director de fotografia | Zak Mulligan |
| Editor | Seth Ricart |
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