Stéphane Gaubert
CCO at Havas Paris
Paris, França
TituloCamera
Agência
Campanha Holidays are Back
Anunciante KLM
Marca Transavia
Data da primeira Transmissão/Publicação 2019 / 9
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda Holidays are Back
Filosofia That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
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