Alex Strimbeanu
Directeur de création at Jandl, Bratislava
Bucharest, Romênia
TituloBaby in the Box
Campanha Crying For Help
Anunciante Beneva Foundation
Marca Beneva Foundation
Data da primeira Transmissão/Publicação
Sector Empresarial Associações de informação e de luta contra doenças
História Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. 
Tipo de Mídia Case Study
Chief Creative Officer
Director criativo
Director de arte
Account Manager

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