Titulo | Wait on the Square |
Agência | Wieden + Kennedy |
Campanha | NBA Draft - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Junho 2007 |
Produto | NBA Live '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | How Does It Feel? |
História | After watching young protégé Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting. |
Problema | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Marc D'Avignon |
Director de arte | Jayanta Jenkins |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor | Niki Polyocan |
Assistant Producer | Fran O'Connor |
Produtor executivo | Jelly Helm |
Produtor executivo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | MJZ |
Empresa de design sonoro | Amber Music |
Produção musical | Amber Music |