Titulo | Go To Move |
Agência | Wieden + Kennedy |
Campanha | NBA Draft - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Junho 2007 |
Produto | NBA Live '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | How Does It Feel? |
História | Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08. |
Problema | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Marc D'Avignon |
Director de arte | Jayanta Jenkins |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor | Niki Polyocan |
Assistant Producer | Fran O'Connor |
Produtor executivo | Jelly Helm |
Produtor executivo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | MJZ |
Empresa de design sonoro | Amber Music |
Produção musical | Amber Music |