| Titulo | Heatwave Auctions |
| Agência | Saatchi & Saatchi Argentina |
| Campanha | BGH Heat Auction |
| Anunciante | BGH |
| Marca | BGH Air Conditioners |
| Data da primeira Transmissão/Publicação | 2015 |
| Sector Empresarial | Pequenos electrodomésticos e elementos de decoração para o lar |
| História | During the hot Argentine summer, Del Campo Saatchi & Saatchi Buenos Aires found another original way to sell air conditioners for their client BGH. |
| Filosofia | Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners. Presenting ‘Heatwave Auctions’, a typical online auction site, like those that we're all familiar with, but with one small difference: it's the heat of the sun that decides when the auction closes. To do this they developed an auction site synchronized with the national meteorological service during the summer. So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made. With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Landia |
| Production APP Company | Landia |
| Director executivo criativo | Ariel Serkin |
| Director executivo criativo | Rafael Santamarina |
| Director executivo criativo | Juan Pablo Lufrano |
| Director executivo criativo | Mariano Serkin |
| Director executivo criativo | Maxi Itzkoff |
| Director criativo | Matías Eusebi |
| Director criativo | Ammiel Fazzari |
| Redator | Nicolás Diaco |
| Director de arte | Ezequiel De Luca |
| Head of Art | Mariano Espagnol |
| Senior Art | Fernando Lanuza |
| Agency Chief Producer | Adrian Aspani |
| Produtor da agência | Maximiliano Beltrán |
| Produtor da agência | Felipe Calviño |
| Director de contas | Ana Bogni |
| Executivo de contas | Manuela Sorzana |
| Realizador | JULI FERNANDEZ |
| Produtor executivo | Adrián D’Amario |
| Produtor | Ale Panzitta |
| Música | Circle of sound |
| Client Information | Mariana Driau |
| Client Information | Daniel Rosenfeld |
| Client Information | Ezequiel Devoto |
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