Peter Reid
Chief Executive Officer at MSQ Partners
London, Reino Unido
TituloLA Original
BriefLos Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Agência
Campanha Space to Create
Anunciante Mayor's Fund For Los Angeles
Marca LA Original
PostedNovembro 2018
Sector Empresarial Instituições, organizações não governamentais
História LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs.
Tipo de Mídia Packaging, marcas e design
Director executivo criativo
Executive Strategy Director
Brand Director
Brand Manager
Designer
Designer
Director criativo
Director criativo
Redator
Redator
Designer
Designer
Designer
Chief Production Officer
Producer
Production Coordinator
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Produtora

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